Community Based Support Group Observation And Reaction Paper

Community-based support group observation and reaction paper is the first assignment that has to be completed for my class Social Work with Groups. In this assignment, I will discuss how I located the support group of my choice, what I was able to observe in the group session, and feelings or reactions I had during the process. This assignment will give a look into my first experience attending a real-life support group session from the other side of the coin. On this occasion, I was able to experience it from the point of view of a group member and not a facilitator which is definitely a shift in roles. Being able to go through this experience gives me the opportunity to experience a session firsthand and be able to observe and identify†¦show more content†¦While I waited this elderly man came and put up a sign on the doorknob that read Al-Anon. At that moment, I found myself surprised that they publically pointed out what type of group was held in that timeframe. Finally, I went in to the auditorium which was this big space and right in the middle of this space was a circle. Within the circle there were cardboards that read different quotes or saying used a lot in the program and a small basket. As I got closer to where the people were standing it felt strange because nobody acknowledged my presence. I was looking kind of lost when I was received by the facilitator who was a friendly woman who called upon the group so that she could introduce me and gave me the opportunity to explain that I was a MSW student from Simmons College and my purpose of being with them that night. The facilitator explained to them that I was aware of the importance of confidentiality and that I was not allowed to take pictures or takes notes. She then led me to a seat in the circle and gave me a book so that I could participate in the reading of the 12 steps and traditions with the rest of the group. I felt intimidated and uneasy while I was introducing myself to the group because I did not get a reaction from them, thus, I was unsure if they were uncomfortable with my presence. Although, I perceived that they seemed to be a quiet group because when I initially entered no one was mingling,Show MoreRelatedFunny Thing About Sociology : Time920 Words   |  4 Pagesprogressing into their sexual identity? â€Å"So, it will be the nature of the question to which you want to find answers that determines your choice of method.† (McIntyre p. 81) Research methods come in a number of styles including literary review, observation, surveys, and unobtrusive methods. No one-way is better then the other not to mention strength and weaknesses come with each research method. 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The Nutrition Improvement Of Childhood Obesity And China,...

Considering the increasing dilemma that is childhood obesity in China, calls for quick and effective interventions. According to He et al. (2014) limiting the availability of the obesogenic foods, raising the taxes of the fast foods, and increasing awareness in children should be considered as possible options. Other articles like Zhang et al. (2015) explained that interventions should focus on taking measures to improve dietary patterns in children’s lives. The Chinese government has decided to take action and started by changing policies and creating programs that can tackle this disease. In the Nutrition Improvement Work manager approach approved by the Chinese government, nutrition interventions include nutrition education, and guidance (Huijun Fengying, 2013). In 2009, National fitness model regulations increased the physical activity in the country (Huijun Fengying, 2013). Government programs like these also include some kind of education activities for children. Alt hough education plays a huge role in reducing obesity it is also important to consider one intervention will not change much. This paper will focus on two interventions that have had an impact on obesity in Chinese children, nutrition education and physical activity increments. EDUCATION INTERVENTION Education for many years has allowed populations to understand difficult concepts in health. According Kong, Liu, and Tao’s (2015) article on the limitation of a study on obesity educationShow MoreRelatedpreschool Essay46149 Words   |  185 Pages978-8011-1708-4 Ordering Information Copies of this publication are available for sale from the California Department of Education. For prices and ordering information, please visit the Department Web site at http://www.cde.ca.gov/ re/pn or call the CDE Press Sales Office at 1-800-995-4099. An illustrated Educational Resource Catalog describing publications, videos, and other instructional media available from the Department can be obtained without charge by writing to the CDE Press SalesRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesdistributing the Ministry’s albums to shoppers around the UK. The Ministry’s distinctive logo had become the basis for a large merchandising business, mostly for clothing. By 2001, the Ministry’s touring division was hosting 300 events worldwide, including China and India, and had regular summer 2 3 The Ministry of Sound was aiming for a stock market listing within a couple of years. Then things started to go wrong. The dance music on which the Ministry was based was going out of fashion. Dance music (including

Unethical Activity of Rio Tinto at Hunter Valley

Question: Discuss about theUnethical Activity of Rio Tinto at Hunter Valley. Answer: Introduction Ethics involves carrying out activities that govern the moral beliefs and principles of a person or a group. It also involves the activities and principles that govern the course of action, of an organization.Rio Tinto is a corporate organization, and it has its own ethical principles that govern its operations. The company is currently engaged in utilizing the aboriginal land of Australia. This is without seeking consent from the traditional owners of these lands, resulting to a conflict between the company and the owners of these lands.Some of the activities of Rio Tinto are found in the Kakadu National Park and the Hunter Valley, and they have led to the destruction of the environment. Based on the utilitarian approach, with the application of the OECD principles of governance, Rio Tinto has engaged in unethical behavior. The OECD principles aim at promoting the welfare of the society and that of the company[1]. The principles aim at creating a balance between satisfying the needs of a company and that of the community the company operates in.Creating a balance between the satisfactions of various stakeholders in an ethical issue is one of the provisions of utilitarianism theory. According to utilitarianism theory, the action of an organization is ethical, if it results to the benefit of the majority[2]. From this definition, it is possible to denote that the actions of an organization should not concentrate on satisfying only its needs, but also the needs of the community. In fact, it is the needs of the community that must be under priority. The OECD principles aim at ensuring that the actions of a company satisfy the needs of the community. However, Rio Tinto is unethical and breaches the principles of OECD. For instance, in relation to the Hunter Valley, the expansion initiative of Rio Tinto endangers the 113 aboriginal sites that are found in the Hunter Valley. Furthermore, the members of the community are concerned that the continued expansion of the Workworth mine will result to the destruction of the ecosystem of the community[3]; depicted, through the destruction of the Warkworth Sands Woodland. Additionally, the members of the community argue that the continued expansion of the Workworth mine will also result to the destruction of the natural habitats of animals; hence, destroying the environment. It is on this basis, that the members of the community appealed to Rio Tinto to halt its operations, to no avail. By continuing to pursue its expansion activities at the Hunters Valley, Rio Tinto was breaking the fourth principle of the OECD principles of governance.According to the fourth principle of the OECD, the governance structure of a corporate organization should recognize the rights of the stakeholders of the organization[4]. These rights can either be established by law, or through the process of mutual agreement.Furthermore, the principle encourages active cooperation and engagement between the organization and the stakeholders of the organization. This cooperation should lead to the creation of jobs, wealth, and the development of sustainable financial practices. However, the expansion activities by Rio Tinto were breaching this fourth principle, because it did not consult with the traditional communities in the region[5]. These traditional communities are stakeholders of the organization through mutual consent. Porter and Kramer therefore belief that the solution to this problem, is for a company such as Rio Tinto need to redefine their objectives, and come up with strategies aimed at creating a shared value[6]. This is a process that involves engaging in their economic activities, in a manner that will also benefit the traditional societies that are living in the region. Through a consultative process, chances are high that the company will come up with strategies that will satisfy the needs of the community, without compromising its objectives of making profits.Therefore, chances are high of coming up with a solution that will satisfy all the stakeholders of the organization; hence, satisfying the fourth principle of the OECD. Finally,failure by Rio Tinto to consult the traditional communities of the Hunter Valley was unethical, and a violation of the fourth principle of the OECD code of governance. Under this principle, a corporate organization must enact polices that satisfies and meets the needs of all its stakeholders. Therefore, failure to meet these needs is unethical. Rio Tinto does not concern itself with satisfying the needs of the local communities at the Hunter Valley. It is engaged in an expansion activity that threatens the environment of the region. Therefore, Rio Tinto must follow the principles of Porter and Kramer that will help to create a shared value, for the benefit of the society. Bibliography Books, Journals and Articles Du Plessis, J. J, James McConvill and Mirko Bagaric, Principles Of Contemporary Corporate Governance (Cambridge University Press, 2005) French, Robert E, Ethical Decision-Making From A Consequentialist Perspective (Edwin Mellen Press, 2008) G20/OECD Principles Of Corporate Governance (Organization for Economic Cooperation Development, 2015) Oecd., G20/Oecd Principles Of Corporate Governance (Russian Version) (Organization For Economic, 2016) Porter, Michael E and Mark R Kramer, Creating Shared Value (Harvard University, Graduate School of Business Administration, 2011) Tarantino, Anthony, Manager's Guide To Compliance (John Wiley Sons, 2006)

Product Innovation and Management

Introduction For the contemporary companies, the current global business environment is complex and with a myriad of challenges when it comes to maintaining production and continued market relevance (Adner 2006). Product innovation is increasingly becoming a driving factor for promoting product development and marketing.Advertising We will write a custom report sample on Product Innovation and Management specifically for you for only $16.05 $11/page Learn More For any company aspiring to maneuver, embracing various innovative ideas in making new, or improving the existing products is nowadays a demanding task. Fisk (2014) postulates that innovation nowadays determines whether a product will successfully clinch the higher market tier or fail. Giant companies that compete on the global scale are facing even tougher demands to continually embrace new business innovations or improve their existing innovations (Garcia Calantone 2002). Such perceptions explai n why the automobile, mobile phone, and the computer companies are relentlessly searching for the modern innovations. Given such presumptions, this essay analyses the Intel Core I 7-5000 series processor to examine its product innovation ideas. Overview of the Intel Core I 7 Computer Processors Intel Corporation is an American advanced computer-technology company that has invested in making innovative computer hardware systems that suit the users of the 21st century (Santa-Clara 2003). The computer technology has evolved from the first generation, to the fourth and the fifth generation computers, where computer features, and the power and efficiency of the central processing units matter (Jordan-Marsh 2010). One of the latest innovations that marked a new era in the world of computer technology is the super-speed Core I 7-5000 laptop and desktop processor from the Intel Corporation. The Intel Corporation made this move in a bid to offer laptop users a wide variety of opportunities t hat improve their computer experiences on the commercial scale (Santa-Clara 2003). The Core I 7-5000 series processors have managed to influence the success of other computer processing companies that rely on the hardware components provided by the Intel Computer Technology Company. The Market Performance of the Core I 7 (5000 Series) Computers Intel Corporation released the Intel Core I 7-5000 series processor in August of the year 2014 (Duran 2014). With the introduction and release of the Intel Core i7-5000 Processors, commercial and home laptop users have discovered a new technology that is capable of serving most of their desired needs in surfing, cloud computing, networking, computer programming, and other computing needs.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Laptops that are using the Intel Core I 7-5000 series processor have received a remarkable market success in severa l European markets since the processor arrived in the computer technology back in August of the year 2014. In Europe, over 6, 000 corporate organizations have bought various commercial laptops integrated with the Core I 7-5000 processor. Out of those 6, 000 corporate organizations that have incorporated laptops that are running via the Intel Core I 7-5000 series processor, over 4300 firms have revealed that laptops integrated with these processors have noticeable performance advancements.  In China and Australia, companies that deal with the manufacturing of the desktops and laptops confirmed with Intel Corporation that the processor has received a good market uptake. Due to its high performing capabilities, this high-end laptop and desktop processor has managed to influence the activities of the mega computer manufacturing companies (Duran 2014). The Intel Core I 7-5000 series processor has now manifested itself in the mega computer brands such as the new Dell computers, HP compu ters, Lenovo computers, and Toshiba computers. Almost all the new generation computers in several renowned computer-processing companies are running through the Intel Core I 7-5000 series processor (Intel Corp. 2014). In the United States, the United Kingdom, and France, computer manufacturing companies have noted a registered success in the marketing of computers integrated with the Core i7-5960X processors, the Core i7-5930K processors, and the Core i7-5820K processors. The Applicable Theories (The 4Cs Marketing Theory) Several theories have appeared to explain the association between innovative product development and management of product innovation. The theories that highly associate with the emergence and subsequent success of the Intel Core I 7-5000 series processor are two theories that show the relevance of using strategic marketing techniques to penetrate highly competitive markets (Constantinides 2002 English 2000). The first theory that best describes the success of the Intel Corporation and its success story in the development and marketing of the Intel Core I 7-5000 series processor is the 4Cs marketing theory. This theory postulates that for an innovative product to manoeuvre in the highly competitive business environments, an innovation must consider the elements that associate with Consumers, the production Cost, product Convenience, and the Communication platforms (Constantinides 2002). Hence, companies must assess what the customers want and what they are lacking, for them to create an appealing product, service or a business solution.  When Robert F. Lauterborn designed the 4Cs marketing theory, the second component of the 4Cs model that deemed important was the concept of production cost (Prandelli Verona 2006).Advertising We will write a custom report sample on Product Innovation and Management specifically for you for only $16.05 $11/page Learn More Companies intending to develop a successful innovation must consider all the costs involved in the development, production, and marketing of the product to the targeted consumers. Such approaches often help the innovation to remain strategic and undeterred in its processes, from the beginning of the designing process to the ultimate destination of meeting the end-user (Prandelli Verona 2006). The third component that Robert F. Lauterborn thought was imperative in product innovation and management realm was the degree of convenience that a new product is capable of delivering to the consumers. Goi (2009) postulates that, for a new product to manoeuvre in the already competitive markets, its design and its features must provide a high proof of convenience in terms of accessibility, efficiency, usability and suitability to the needy clients scattered within the niche markets. The last aspect of product innovation that Robert F. Lauterborn proposed in the 4Cs marketing model is the idea of the available communication platforms. Robert post ulated that since new products face numerous challenges while trying to penetrate the exigent markets, companies must consider the available communication channels and the manner in which other previous brands may act as brand ambassadors. Hence, the theory of Robert F. Lauterborn emphasizes on four driving factors that determine the success of an upcoming innovation from its initial production strategies to the final marketing techniques. From the perspective of the 4Cs marketing model, Robert F. Lauterborn encourages companies to consider consumers, the production cost, product convenience, and the communication strategies as factors that determine the success of a new product innovation. In essence, companies must identify their targeted consumers, consider the convenience of the desired innovation, and evaluate the involved costs while marketing an emergent innovation. The Applicable Theories (The Developer-Based Theory) In determining the behaviour of the emergent innovations a nd the manner in which new products permeate into the market, business philosophers sought to establish the ideas of how innovative products diffuse into the market (Goi 2009). One of the theories that best suits the explanation of the manner in which Intel Corporation has been replacing its old technologies with zealous technologies that have gained a massive market prominence is the developer-based theory. The developer-based theory is a form of a deterministic theory that postulates that companies must be willing to understand that ensuring high efficiency, high effectiveness and elegancy are essential market elements while developing products that replace the initial technologies (Prandelli Verona 2006).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The developer-based or the deterministic theory of product innovation and management assumes that superior technological products will only by virtue of their superiority alone; substitute the previous inferior products in the existing markets.  From the philosophical perspective, the determinist theory assumes that the behaviours of human beings largely depend on the preceding factors (Ram 2007). The human behaviour that shows itself in the technology world is the desire among the people to understand how new technologies work and their desire to have a better knowledge about the upcoming technologies (Ram 2007). In terms of innovation, technological determinism according to business philosophers is the ability of the developers or companies to design and implement efficient strategies that enable a new product to excel in a market (Guo Sun 2004). In product marketing process, this idea may associate with the reputation of a company, the stability of a company, and the strategic planning processes of a company (Mahadevan 2000 Werbach 2000). Therefore, the superiority of an emerging innovation and the reputation of similar brands from a tech company may determine the market success of a new product. Strategic Product Design and Innovation The 4Ps marketing model also known as the marketing mix model has four major components or business marketing principles that drive the marketing strategies of companies (West, Ford Ibrahim 2015). These four principles of marketing include Product, Price, Promotion, and Place. The first principle is product, where the issues of product design and product-manufacturing techniques play a pivotal role (Grieves 2009). For the Intel Core I 7-5000 series processor, Intel Corporation and its team of technologists fostered some sophisticated technologies to develop a high-end multiprocessor system that offers high capabilities for the major computer activities (Duran 2014). The Intel Core I 7-5000 series processor comes via a co mpatible motherboard made of a powerful Intel X99 Express chipset, an eight-core processor unit, and a quad-channel memory controller (Duran 2014). These features enable the software developers, the media professionals and the ultra HD gamers to find high performing hardware systems that are compatible with the computer motherboard.  According to the fourth component of the 4Cs marketing theory, which carries the idea of convenience in product innovation, products should have the element of convenience and reliability. The Intel Core I 7-5000 series processor came with superior features that matched the growing demands of the computer users (Intel Corp. 2014). With a RAM memory integrated with a 3.50 GHz system processor that enables a maximum turbo boost, consumers cannot and may not stop liking the innovation incorporated in the Intel Core I 7-5000 series processor. This unique feature enables customers who demand high capacity computers to install software of their wish, comput e what they desire, and program their computers according to their personal needs (Intel Corp. 2014). Since companies and businesspersons are increasingly facing increased demands to maintain huge databases, prolific computer-aided services, and several other demanding needs, the Intel Core I 7-5000 series processor seems to have brought a permanent solution. A Positive Market Reputation The theory of determinism in technology considers manufactures or producers of an innovation as the most determinants of the success of a newly launched product (Cravens 2000). Intel Corporation has been a giant manufacturer of the computer processors from the 18th century era, and has managed to maintain a positive reputation as a market leader in the computer processors technology. Since the 1971 era of the 4-bit 4004 processors, the 32-bit and 64-bit processors of the 2002 era, to the Intel core 2 and quad-cores, and finally to the modern eight-core generation processors, Intel has been fervent i n its reputation (Parsons Oja 2012). The market archrival of the Intel Corporation, the Advanced Micro Devices (AMD) processors have always faced an unmatched competition from the superbly made Intel processors. Since 1994, the AMD Company and its computer processors have never matched the market success of the Intel processors in almost all the computer brands.  Although the AMD Processor Company has been using low-pricing strategies to expand its market and improve its reputation amongst the consumers, the Intel Corporation has been keen in ensuring that it dominates the world market with reputable processor brands. According to the theory of the 4Cs of marketing, consumers are normally the platform for the successful marketing of an emergent business product, as they possess the initial experience that often contributes to the building of a stable corporate reputation (Bhatt Emdad 2002). According to the viewpoints of the UK and the U.S computer users, the power and processin g capabilities of the Intel chips and processors are incomparable to the AMD processors. In the U.S, Japan, South Korea, and Chinese markets, users have recognised a continued relevance of the Intel processors and Chips, and have cited an increasing market reputation (Intel Corp. 2014). This continuous and broadened reputation contributed to the triumph of the Intel Core I 7-5000 series processor. Strategic Marketing Techniques According to the 4Ps marketing mix model, a new product will excel in a competitive market when the involved company considers creating a strategy for penetrating the item into the competitive markets (Cooper Edgett 2009). On the other hand, the 4Cs marketing model considers communication platforms of companies as the contributing factors that help in delivering the product information to the consumers. Intel Corporation has a strategic marketing channel that goes through the brand marketing strategies, where several major players in the computer industry pl ay significant roles in marketing their brands (Intel Corp. 2014). Since its appearance in the computer technology, the Intel Corporation has been working closely with its fellow computer-manufacturing companies such as Toshiba, Dell, HP, Hitachi, Gateway, NEC and Fujitsu Companies in marketing its processors. When releasing the Intel Core I 7-5000 series processor, Intel Corporation strategically analysed its communication channel by singling out its reputable brand ambassadors.  Latest computer models such as the Dell Inspiron computer series, the Lenovo Computer models, and the Toshiba new models are systematically supporting the market growth and development of the Intel Core I 7-5000 series processor (Intel Corp. 2014). Apart from its internal market players, the American Intel Corporation has been using external market players in parts of Europe and Asia to market the Intel Core I 7-5000 series processor, as part of its strategic internationalization channels. Aside from the idea of using corporate brand ambassadors in its marketing, the strategic launching of the Intel Core I 7-5000 series processors played a significant part in the marketing of these eight-core processors. The 4Ps of marketing consider product promotion as a strategic marketing approach that promotes the growth and development of new products in the markets (Gronroos 2005 Jobber 2001). Through close ties with the computer manufacturers, the Intel Corporation has managed to market its Core I 7-5000 series processor to several computers manufactures. Strategic Financing Pricing Techniques The power of designing, producing, and marketing of new products rests on the ability of the companies to have the financial power to make their strategies workable (Li 2013). According to the 4Cs of marketing, Li (2013) states that companies must always consider the costs of designing a new product, developing the product and the ultimate costs required in delivering it to the end-users. The Core I 7-5000 series processor, being a mega project that Intel Corporation had aspired to initiate through the fifth generation platform, forced Intel to have a strategic financing plan for the development and release of this fifth generation processor. In their 2014 financial year, a time when the Core I 7-5000 series processor first emerged in the computer market, Intel’s budget for the computer chips under the fifth generation platform increased significantly (Duran 2014). According to the Intel Corporation (2014), the company used over USD350 million in the production and marketing of the Intel Core I 7-5000 series processor.  A significant factor that determines the success of an emergent product is the pricing strategy set out by the product-manufacturing firm (Yu Hang 2009). According to the 4Ps marketing model, the pricing strategy that a manufacturing company uses on a new business product, matters in its ultimate market success. Although the AMD processors come in rel atively lower prices when compared to the prices that the Intel Corporation imposes, the processors of the fifth generation created by the Intel Corporation appear via a unique market-pricing strategy (Duran 2014). Intel Corporation has been selling the Intel Core I 7-5000 series processor at a relatively high price although its strategic partnership with the mega computer manufacturing companies has made the company to consider offering large-scale commercial discounts and price cut-offs (Duran 2014). Subsequently, this strategic scheme automatically helps the Intel Corporation to dominate the processor’s market and later pressure the computer manufacturers to sell their products at favourable market prices. Conclusion Any new technological product entering into a modern competitive market must have a strategic system that would enable it to excel in the market. The 4Ps and the 4Cs models of marketing are very significant in explaining the manner in which companies ought to understand the promotion of the new products. From the above analysis, it is conclusive that the marketing of an emergent hi-tech product is still a demanding task for several companies because several factors determine the successful growth, development, and marketing of an emergent product. Nonetheless, the three common business elements that seem to dominate the process of product innovation and management include the aspects of product designing, product marketing, and product pricing. The three major variables pave way for an understanding of the manner in which the aspects related to the consumers and their preferences or abilities, the location of the business, and the production costs interact. References Adner, R 2006, ‘Match your innovation strategy to your innovation ecosystem’, Harvard Business Review, vol. 84, no. 4, pp. 98–107. Bhatt, G, Emdad, A 2001, ‘An Analysis of the Virtual Chain in Electronic Commerce. Logistics Information Management, vol. 14, no. 2, pp. 78-85. Constantinides, E 2002, ‘The 4S Web-Marketing Mix Model’, Electronic Commerce Research and Applications, vol. 1, no. 1, pp. 57-76. Cooper, R Edgett, S 2009, Product Innovation, and Technology Strategy, Stage-Gate International, London. Cravens, D. 2000. Strategic Marketing, Sixth Edition, McGraw-Hill Publishers, United Kingdom. Duran, C 2014, Testimony of Carolyn Duran. Web. English, J 2000, ‘The Four â€Å"P†s of Marketing are dead’, Marketing Health Services, vol. 20, no. 2, pp. 20-23. Fisk, P 2014, Game-changers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing, John Wiley Sons, London. Garcia, R Calantone, R 2002, ‘A critical look at technological innovation typology and innovativeness terminology: a literature review’, The Journal of Product Innovation Management, vol. 19, no. 1, pp. 110-132. Goi, C 2009, ‘A Review of Marketing Mix: 4Ps or More?’, International Journal of Marketing Studies, vol. 1, no. 1, pp. 1-15. Grieves, M 2009, PLM: Driving the Next Generation of Lean Thinking, McGraw-Hill, New York. Gronroos, C 2005, ‘On defining marketing: finding a new roadmap for marketing’, Marketing Theory, vol. 6, no. 4, pp. 395-417. Guo, J, Sun, C 2004, ‘Global Electronic Markets and Global Traditional Markets’, Electronic Markets, vol. 14, no. 1, pp. 4-25. Intel Corporation 2014, Backgrounder: Intel Corporation. Web. Jobber D 2001, Principles and Practices of Marketing 3 rd edition, McGraw Hill Publishers, London. Jordan-Marsh, M 2010, Health Technology Literacy: A Trans disciplinary Framework for Consumer-Oriented Practice, Jones Bartlett Learning, London. Li, P 2013, Disruptive Innovation in Chinese and Indian Businesses: The Strategic Implications for Local Entrepreneurs and Global Incumbents, Rutledge, London. Mahadevan, B 2000, ‘Business Models for Internet-based E-Commerc e: An Anatomy’, California Management Review, vol. 42, no. 1, pp. 4-20. Parsons, J, Oja, D 2012, New Perspectives on Computer Concepts 2013: Comprehensive New Perspectives, Cengage Learning, London. Prandelli, E, Verona G 2006, Marketing in Rete, Milan, McGraw-Hill Publishers, London. Ram, B 2007, Computer Fundamentals, Architecture Organization, New Age International, New York. Santa-Clara, P 2003, Valuing Intel Corporation, Inc. Web. Werbach, K 2000, ‘The Emerging Model for Business in the Internet Era’, Harvard Business Review, vol. 3, no. 1, pp. 84-94. West, D, Ford, J, Ibrahim, E 2015, Strategic Marketing: Creating Competitive Advantage, Oxford University Press, London. Yu, D, Hang, C 2009, ‘A reflective review of Disruptive Innovation Theory’, International Journal of Management Reviews, vol. 2, no. 2, pp. 1-21. This report on Product Innovation and Management was written and submitted by user Eli W. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.